UPM Adhesive Materials opened LOUPE Americas with the introduction of UPM Intercoat, a new value label material line balancing customer needs in bulk with cost efficiency. These, alongside trusted UPM Raflatac premium label materials and specialty adhesives, are being presented at the company’s exhibit (booth 435).

UPM Raflatac labeling solutions feature advanced adhesive technologies engineered for performance, with materials that advance decarbonization and circularity. Each premium product is backed by excellent service and partnered support. Visitors can see them at the booth and in action across the exhibition floor, including demonstrations at the Mark Andy, Kurz, and Domino booths.

UPM Intercoat delivers dependable performance for high-volume bulk applications. With certified paper options and a streamlined service model, the line delivers supply chain reliability and cost efficiency. UPM Intercoat is currently available in select South American and Canadian markets. The value offering will expand to Mexico and the United States in 2027.

Together, UPM Raflatac and UPM Intercoat give converters the full spectrum of label material options. UPM now delivers the right fit for every application, every customer and every market segment.

“We can meet customers wherever they are, with the right materials, the right service model and the right value proposition,” says Anna Hunt, director of marketing, Sustainability and Communications, Americas, at UPM Adhesive Materials. “UPM Raflatac remains our premium line, built for advanced performance and sustainability leadership. UPM Intercoat brings the same trusted reliability to customers who need cost-efficient, high-volume solutions. Two lines, one partner.”